Cause related marketing

Habitat for Humanity provides a fundamental service that all your customers can resonate with – the power of a house to keep a family service and safe.

Associating your product with Habitat for Humanity, through an on pack or cause related marketing campaign, can be a great way to differentiate your product and showcase your values to your customers.

Consumers appreciate brands that make a social difference

The 2015 Global CSR report from Cone Communications highlighted some key expectations among consumers:

  • 91% of global consumers expect companies to do more than make a profit; they must also operate responsibly to address social and environmental issues
  • 84% say they seek out responsible products whenever possible
  • 90% would boycott a company if they learned of irresponsible or deceptive business practices


This year FitFlop are releasing TWO versions of their cult fuzzy HOUSE slippers to support our work building homes for those in need.
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Scentsy will support our programmes around the world, raising money to help provide housing for those who don’t have a safe and decent place to call home.
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Expedia promoted help for the Philippines through - all purchases helped rebuild homes and transform lives and communities.
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