Consumers appreciate brands that make a social difference
The 2015 Global CSR report from Cone Communications highlighted some key expectations among consumers:
- 91% of global consumers expect companies to do more than make a profit; they must also operate responsibly to address social and environmental issues
- 84% say they seek out responsible products whenever possible
- 90% would boycott a company if they learned of irresponsible or deceptive business practices
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